Clients are obsessed!
"All of my clients love this colour whether its on its own or underneath colour. Because it is more pale, its perfect under neutral or pastel colours it adds a bit more of a solid base so they don't come up patchy, LOVE."
Please note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.
Step into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.
Why choose TrueFoundation
This universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.
At the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.
Why choose the HONA Gel System?
SAFER - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.
STRONGER - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.
SMARTER - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.
What are the key features of HONA TrueFoundation?
- 20ml bottle
- Medium viscosity
- No base coat is needed
- Safe, and doesn't harm the natural nail.
- Vegan and cruelty-free
- Hypoallergenic
- HEMA, HPMA & IBOA free
- 100% Gel system
- Created in Germany, Packaged in Wales
- Unique outer cap
- Long brush to reach every drop
How To Use
- Apply directly to the natural nail or over a cured layer of TrueBond.
- Apply a paper-thin layer and cure for 60 seconds (or 99 seconds on low heat mode).
- Optional: lay down a thin wet slip layer to help guide your builder bead.
- Use a liner brush to guide product into the cuticle and side walls.
- Tip the client’s hand upside down to help create an even apex.
- Cure fully, remove the inhibition layer with IPA if refining, or apply top coat/colour directly.
- For removal: De-bulk and Soak in acetone for 10 minutes. Use a cuticle knife to gently remove residue and smooth with a buffer.
Ingredients
Urethane acrylate, Aliphatic difunctional urethane acrylate, Phenoxyethyl Acrylate, Acrylate resin, Methyl benzoylformate, Silica Silylate, Benzoyl Isopropanol, Ethyl Trimethylbenzoyl Phenylphosphinate, Tocopherol, Acryloyl Morpholine, PPG-3 Glyceryl Ether Triacrylate, p- Hydroxyanisole May Contain: CI 77891, CI 77007, CI 42090, CI 47005, CI 77742, CI 77499, CI 77491, CI 16035, CI 45410, CI 77000, CI 77266, CI 77510, CI 45380, CI 15880
View SDS here
True Foundation - Cwtch
Sale price$26.00 USD
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True Foundation - Cwtch
Sale price$26.00 USD
Overall rating: 4.990291 / 5 from 103 reviews.
AI Generated Review Summary
TrueFoundation by Cwtch offers a robust and versatile gel system with a beautiful lilac pink shade. Customers praise its strong adhesive properties, ease of use, and long-lasting retention. The product is hypoallergenic, vegan, and cruelty-free, ensuring safety and sustainability.
Summary topics
- Lilac Pink Shade (16%): A significant number of customers raved about the beautiful and versatile lilac pink shade, describing it as perfect and versatile.
- No Base Required (10%): Customers loved the fact that no base coat is needed, describing it as perfect, beautiful, and easy to work with.
- Beautiful Colour (44%): Many customers stated that the colour of the product is beautiful and gorgeous, making it a popular choice.
- Builder Gel Quality (9%): It was noted by customers that this builder gel is one of the best they have ever used.
- Stunning Shade (20%): A significant amount of customers expressed appreciation for the beautiful and stunning shade of this product, describing it as stunning and long-lasting.
Review topics: [looks, shade, consistency, colour, base, formula, use, pink, gel, retention, foundation, build, milky, self levels, mani, application, clients].
Review highlights
- "I love this builder gel such a beautiful colour and retention is outstanding" —
- "The consistency is amazing and so easy to work with, colour range is also really good!" —
- "Great consistency and love the retention I get from pure foundation!" —
Reviews
Best builder gel!
"My clients love this builder gel. Retention is so good. It is a Perfect and timeless colour that goes with every occasion."
CWTCH true foundation
"Absolutely beautiful builder, levels amazing. Perfect colour to pop nail art on top"
Love 🤍
"Such a pretty pink colour lasted 5 weeks in my clients nails!"
Cwtch
"Lovely to apply"
Such a beautiful colour and
"Such a beautiful colour and consistency"
One of my all time faves
"This shade is so so popular re purchase everytime"
Beautiful
"I cant get over what a stunning colour this is! A frequent buy, perfect colour on its own or as a base!"
Cwtch
"HONA builder gels are my absolute FAVOURITE to work with. This colour looks amazing underneath a French tip or simply just on its own😍"
The best
"Will always be my clients go to shade"