A favorite
"Need to buy again and again! A favorite for sure!!!"




Please note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.
Step into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.
This universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.
At the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.
SAFER - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.
STRONGER - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.
SMARTER - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.
Urethane acrylate, Aliphatic difunctional urethane acrylate, Phenoxyethyl Acrylate, Acrylate resin, Methyl benzoylformate, Silica Silylate, Benzoyl Isopropanol, Ethyl Trimethylbenzoyl Phenylphosphinate, Tocopherol, Acryloyl Morpholine, PPG-3 Glyceryl Ether Triacrylate, p- Hydroxyanisole May Contain: CI 77891, CI 77007, CI 42090, CI 47005, CI 77742, CI 77499, CI 77491, CI 16035, CI 45410, CI 77000, CI 77266, CI 77510, CI 45380, CI 15880
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Overall rating: 4.9863014 / 5 from 73 reviews.
True Foundation - Anwen offers a gorgeous, subtle pink shade with a cool finish and shimmer. Customers appreciate its strong adhesive properties and hypoallergenic formula, ensuring durability and safety.
Review topics: ["formula","looks","shade","colour","base","foundation","shimmer","pink","sparkle","retention","glitter","tone","nails","game changer","gel","detail","self levels"].
"Need to buy again and again! A favorite for sure!!!"
"Lovely product"
"Such a popular choice with my clients. Milky pink with a subtle shimmer!"
"This beautiful colour is so pretty and has a subtle little glitter detail to it. It’s one of my favourites. ✨"
"The consistency, the glitter, the pigment 😍 this builder is perfection in a bottle. WOW"
"Love the consistency of this product. My clients love the retention too!"
"Absolutely love this. I’d have the colour/shimmer in truebuild and gel colour too, if I could."
"Beautiful shade, creamy formula, great self leveling"
"Stunning pink with a subtle glitter and sparkle 💖"
"STUNNING"