HONA News July Newsletter
After a busy and exciting July at HONA, we’re taking a moment to reflect on all the highlights. This month has been full of fresh energy and big steps forward. We kicked off the trial phase of our brand-new TrueBuild, introduced a new lamp and extractor fan, and even brought home a few more awards!
Join us as we look back on the moments that made July one to remember, and take a sneak peek at what’s coming next in August.
Introducing TrueBuild
TrueBuild has everything you’d expect from a high-performance builder gel, thicker viscosity, rigid strength, and a flawless finish, while staying true to HONA’s values by being completely hypoallergenic.
Our community got early access to this game-changing formula, and now it’s your turn. Launching August 1st 2025.
So… what did they think?
TrueBuild is nearly here. Will you be trying it?
Read more about TrueBuild in our Prescriptive Manicure Guide
Meet Aura & Breathe
This month, we welcomed two exciting new additions: the HONA Aura Lamp and the Breathe Extractor Fan, both available in sleek Black and White. We know that no two nail techs work the same way, which is why these tools are designed with flexibility and personal preference in mind. Whether you're focused on speed, precision, or comfort, there's a setup to suit your style.
Read more about how the Aura Lamp and Breathe Fan work interchangeably with The Cube and PureAir to suit your salon setup and preferences, in our Lamp and Extractor Fan guide.
Award Wins
Our winning streak has continued over the past month with some more huge wins and lots to celebrate
The past month has been full of incredible milestones, and we’re so proud to share some exciting wins and nominations with our community. From national recognition to global accolades, here’s everything we’re celebrating right now…
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Global Green Beauty Awards – Bronze Winner
We’ve proudly taken home Bronze in the Best Vegan Nail Product category, recognising our commitment to creating safer, ethical beauty for nail techs everywhere. -
Wales Prestige Awards – Beauty Supply Store of the Year
We’re officially the Beauty Supply Store of the Year 2025–2026 – a huge thank you to the Wales Prestige Awards for this honour. -
Growing Business Awards – Market Disruptor Finalist
We’ve been shortlisted for Market Disruptor of the Year at the Growing Business Awards – a testament to our mission to challenge the industry and push boundaries.
Join us in celebrating all we’ve achieved this month, and everything still to come.
Trend Spotting: Spotty & Polka Dot Nails
Spots for Summer? Absolutely. And they're taking over.
Polka dot and spotty nail art is making a major comeback for summer 2025, bold, playful, and popping up on every salon menu and social feed. From tiny micro dots to oversized spots in clashing colours, this trend is all about fun, personality, and punchy designs.
Whether it’s a minimalist dot on a bare base, a colourful confetti-style French tip, or layered with abstract shapes, spotty nails are the go-to look this season. They’re versatile, expressive, and easy to customise, making them perfect for clients who want something eye-catching but effortless. With artists everywhere putting their own spin on the trend, expect spots to dominate summer sets.
Shop our Faves For Creating This Look:
Community Spotlight
This month, we’re shining the nail tech spotlight on Kirsten Cowell (polishedbykirsten) a content creator, TikTok Shop success, and true inspiration within the HONA community. Known for her creativity, honesty, and uplifting energy, Kirsten has built a brand rooted in resilience and passion.
Her journey hasn’t been easy, but it’s powerful. From navigating a rare medical condition to rebuilding her career and confidence, Kirsten proves that strength and self-belief can take you further than you ever imagined.
In her spotlight blog, she shares how she balances content, clients, and community, while reminding us that showing up as yourself is more than enough. If you’re chasing a dream or starting over, this one’s for you.
Whats Coming Up?
TrueBuild officially launches on August 1st, and it’s set to be a major moment for the HONA community. But that’s just the beginning.
We’ve got new Nail Tech Spotlights, seasonal trend blogs, and exclusive educational content all landing this month to keep you inspired and ahead of the curve.
Dont Miss Out!
Looking ahead to September, we’re hosting a night-only event on Sunday 21st to celebrate the launch of our AW25 Gel Collection. Guests will be the first to experience the new shades and see the collection come to life. Expect bold visuals, an exciting theme, and the unmistakable HONA atmosphere.
Tickets are still available, so if you want to be part of this special evening, now is the time to book.
FINAL THOUGHTS
July has been a month of progress, product breakthroughs, and powerful community moments. From the launch of TrueBuild’s trial phase to new tools, spotlights, and more awards under our belt, it’s been a month that’s pushed us forward in all the right ways.
As we head into August, that momentum isn’t slowing down. With the official launch of TrueBuild, exciting events on the horizon, and fresh content ready to inspire, the next chapter is already shaping up to be something special.
Thank you for being part of it. For supporting our vision, sharing your feedback, and continuing to lead the way in the nail industry. Let’s keep building the future of nails, together.