What is PureFoundation
Formulated by the best
PureFoundation is HONA's universal gel product that is of course hypoallergenic and can be used as a strengthing base, builder gel and a SwiftTip Adhesive. It has been formulated by Jim McConnell one of the foremost leaders in gel polish chemistry.
The decision to use Jim McConnell to create our universal gel was an easy one. Jim shares our ethos about using only the very best, safest and highest quality ingredients.
This allows HONA to guarantee that our full cover system (SwiftTips) is not only hypoallergenic but it is also one of the safest formulas available for both you and your clients.
Full transparency is at the heart of our system. Our formula shows all ingredients, and we can provide full location and person who manufactured the HONA product you are using. Something many other brands are unable to do.
HONA is 100% transparent to allow you to make a fully informed decision about the polish you will be using everyday - giving you full peace of mind.
HEMA IBOA & HPMA Free
"All HONA products are created to reduce and contain no toxic ingredients"
The reason we've opted to have no HEMA or any similar ingredient such as HPMA or IBOA in our formulation is down to one word - SAFETY.
It's likely you've seen more brands move away from using HEMA & HPMA, something HONA has done from the very beginning and something we like to think we have championed.
We firmly believe the future of professional gel systems, full cover extension systems and everything in between will be completely HEMA & HPMA free and HONA will always release products that put safety as its priority.
A product that will transform the industry
The exclusion of the very strong adhesives HEMA, HPMA & IBOA in our products may leave you thinking the strength and longevity will not be what you are used to when compared to other brands. However with the help of Jim and an incredibly thorough quality testing regime the HONA Foundation and Swift Tips will give you the same performance as your usual full over system without the increased risk of causing allergies to yourself or clients.
Vegan & Cruelty Free
HONA will always be 100% vegan and cruelty free.
By sourcing our products in only the most reputable facilities we are able to guarantee this to you.
We are fully transparent with our gel system supplier to allow you to do your own research to verify this.
Trust is and always will be a big part of HONA
HEMA & HPMA Free
HEMA & HPMA are the number 1 and 2 most common ingredients found in gel systems that will cause allergies.
They are well known ingredients but there are safer options that offer the same quality and strength.
We entrusted the incredibly talented Jim McConnell to develop our formulas so that we will be able to say our system is - HYPOALLERGENIC
HONA will not only be able to tell you the exact day your product was created but the name of the person who created it along with the exact location.
This knowledge combined with the 100% transparent label means you can always trust that HONA