HONA Named Finalist at the Lloyds British Business Excellence Awards 2026

We're incredibly proud to share some exciting news...

HONA has been named a finalist in the Lloyds British Business Excellence Awards 2026, shortlisted for The Dext Innovation Award alongside some of the UK's most innovative businesses.

For us, this recognition is about so much more than an award. It's recognition of a mission we've been committed to since day one: creating safer, smarter products for professional nail technicians without compromising on performance.

Innovation with Purpose

When HONA launched, we set out to tackle a growing challenge within the nail industry by developing a professional gel system that prioritised both performance and professional wellbeing. Since then, we've continued to invest in research, product development and education, helping thousands of nail technicians build their businesses with confidence.

Being recognised for innovation at one of the UK's most prestigious business awards is an incredible milestone, not just for HONA, but for the professional nail industry as a whole.

A Win for Our Community

Every new product, educational course and innovation we create starts with one question:

How can we make life better for nail technicians?

This nomination belongs just as much to our incredible community as it does to our team. Your feedback, support and passion continue to shape everything we do, and we're so grateful to have thousands of professionals on this journey with us.

Proudly Built in South Wales

As a business founded in Newport, South Wales, we're incredibly proud to represent Welsh innovation on a national stage. Our commitment extends beyond product development, with HONA's founders proudly supporting the British Beauty Council as Patrons, helping champion higher standards, greater transparency and a safer future for the professional beauty industry.

It's a reflection of what HONA has always stood for: creating products that protect careers, empower nail technicians and continue raising the standard for professional beauty.

Thank You

To every nail technician who has supported HONA over the years, thank you.

Whether you've been with us since the very beginning or have only recently joined the HONA community, you've played a part in this achievement.

We'll find out the winners this November, but whatever happens, we're incredibly proud of how far HONA has come and even more excited for what's still to come.